Our story

About Us

SNAM is a leading company specialized in the automotive industry in the Kingdom of Saudi Arabia. It was established in 2017 to be the first passenger car assembly plant in the Gulf Cooperation Council countries, with a production capacity exceeding 30,000 units annually.SNAM has also concluded many strategic agreements and partnerships with major companies in its field, including: the Korean company KG Mobility, and also signed with the Local Content Authority to localize the automotive industry.SNAM's products will also be included in the mandatory list of the ETIMAD platform for government projects, and SNAM obtained an industrial loan from the Saudi Industrial Development Fund (SIDF), which is considered the financial enabler for local industry projects.Since Jubail Industrial City is distinguished by its embrace of many industries that support the automotive industry sector, it has been designated to be the main center for the factory with an area exceeding 300,000 square meters.

Our Story

SNAM is a success story woven with threads of hope! The story of a dream that lived in the imagination of its founder for an entire life, a dream with roots and a deep-rooted relationship that extends back to the history of his childhood. He began to crystallize it and draw its plans during his first visit to a car factory in the United States while studying industrial engineering, specifically when the professor asked him: "Why is there no car factory in Saudi Arabia?!" A question that aroused his enthusiasm and planted in his heart the ambition to build a factory on the land of his overwhelming love, the land of his generous homeland, the land of construction, progress and competition for everything new! He began his steadfast path to answer this question, until he finished his studies for his master's and doctorate while watching that dream grow in his imagination. Many of those who heard from him saw it as an impossible project; because cars fill the place and there is no need for a factory for them! But he never rode a car without saying to his sons: "You will ride a car manufactured here in my homeland! A car with an Arab name from the middle of the Najd desert!" Years passed and he saw names of imaginary ideas for the car industry crumbling before him, and despite the distance of his goal, his determination was closer, so he challenged obstacles and difficulties, and suffered from the hurricanes that swept away his dream and destroyed his project, but he returned - every time - rising with his dream, relying on his Lord, trusting in his government, and believing in the capabilities of his country! And here is SNAM - after many, many stories of struggle - today revealing her beautiful face, whose beauty is sensed by a group of ambitious partners who believe in achieving it! Here is SNAM, a real phenomenon. Here are its cars, brides, caressing the winds of the beautiful city of Jubail. Here is the factory, towering and shining, joining the glittering chain of factories. The dream was made by the hands of the sons of this country. They built its walls and corridors, received its equipment and tools, and continued day and night to see SNAM’s cars roaming the roads. They sleep and wake up to the dream of opening the factory, which has become a reality - thanks to Allah Subhanawata'ala - here is the dream, my country, fulfilled, just as many ambitions have been fulfilled in light of the vision of goodness and development, the vision of progress and giving.

SNAM Logo Story

From the Najd desert, the cradle of authenticity and Arabhood, and the home of heroism and glories; a dream was born inspired by the legend of the Arabian desert and inherited from generation to generation, until it became a lofty reality! SNAM is a symbol adopted by the factory, and a philosophy it adheres to, summarized in patience, endurance, adaptation and steadfastness! The factory’s connection to the camel’s hump lies in the unique characteristics of the hump that we relied on in manufacturing our cars, starting with adapting to the surrounding conditions, passing through relying on our local resources intelligently, enhancing the national identity, and ending with the ambitions and aspirations that we seek to reach the pinnacle of the automotive industry in the Kingdom of Saudi Arabia!